Rome’s best wines are only made at wineries in the city’s rural areas.
But a recent trend in the region is to produce at home.
A growing number of small wineries, with the support of local communities, are turning out wines in their home gardens, and this is making a difference in the quality of the wines that they produce.
In Rome, these include a winemaker named Antonio Rizzo and his small winery in the Piazza Navona, near the city of Roma.
The Rizzos have been in business for 15 years, producing some of the most celebrated and sought-after wines in the country.
But in recent years they have been turning to the internet to get their wines into stores.
“The Internet has given us a lot of opportunities,” says Antonio Rizola, owner of Rizzolita in the town of Rinaldo.
The internet allows the owner to produce online a variety of wines, in-house and online, from different regions, and to have them available in the shops.
“We’ve sold our wines through the internet in some stores and through other places, and in other shops,” says Rizolita, who was recently awarded a $5.4 million prize by the Italian wine industry association for his efforts.
This is part of a broader trend in which wineries are looking to produce in their own backyard.
“In recent years, many small winemakers have been going to the winery, where they can buy their wines, and then to sell them to the public.
That’s a great way of improving the quality and quality of their wine,” says Mario Pareto, the director of winemaking and tasting for the Wine Institute of America, an international trade association for winemakers.
“It also allows them to sell their wine more cheaply.
But it also allows consumers to buy from the winemaker,” Paretra adds.
Pareta says that as the internet has made it easier to buy wine online, so have wineries around the world.
In recent years he says there has been a shift from the “buy one get one free” system to the “you pay for everything” system, where the price of a bottle of wine depends on how many people who buy it.
This has meant that some of Italy’s most famous wineries have started selling wine online.
Pirelli in Milan, for example, is one of the few that is still based in its old-fashioned, stone-and-glass brick building.
In the past, there were just a few small winineries in Milan.
Today there are more than 20.
The Pirellis are trying to change that.
“Today we are one of a handful of wineries where you can buy wine for the same price as it costs to make it,” says Pirello.
“But for the winemaker, this is not only about wine, it’s about the quality,” he says.
Perelli says that although he has been able to produce wine online for some time, the last few years have been especially challenging.
“A lot of the work we’ve been doing in recent times has been difficult.
The climate has changed, so the grapes have started to get shorter.
And so we had to move a lot, because we can no longer keep the same number of people working on the vineyards.”
As part of the shift, Pireelli has started producing his own wines in his home, at the Ponte delle Carletto winery near Rome.
The winery is run by the Pireillis’ daughter, who says the decision to open the wineries own home-grown wine market, and have their own online wine sales and marketing, was a conscious one.
“You have to pay a little more for your wine,” Pireello says.
“And that is why we decided to open our own wine store.
Because if the wine is good, and it’s sold online, then it’s in a store.
But the more people buy the wine, the more it is available in our stores.”
He adds that the prices of his wines are more reasonable than at other wineries because the quality is better.
“At the end of the day, what matters is the quality.
You need to make sure that you sell your wine well,” he explains.
“I believe that wine has a great value in the modern age.”
He says he hopes to eventually open his own winery on the Piacenza peninsula, where he hopes that people who come to the shop for wine will be able to enjoy the taste of his wine.
“There are so many people coming to see my wines,” he admits.
“Maybe in the future, I’ll open a shop here in the mountains.”