Vespucinas wines and spirits company, which has branches in Cork and Dublin, has been hit with a class action suit brought by some customers alleging the company was not adequately disclosing the true value of its wines and ciders.
The plaintiffs allege Vespuccins wines and distillates are priced too high.
Their claim is based on the fact that the company did not disclose the true retail price of its products in the “top ten” categories of wine, spirits and cider, according to the suit filed in Cork County Court on Tuesday.
The claims of consumers allege Visco has overpriced wine and cork, in breach of Section 50 of the Competition and Consumer Act.
The company’s website and social media sites, however, reveal that the wines and its ciders are available for sale for €9.99 per 750ml bottle.
The suit says that in addition, the company has also inflated the price of other products such as coffee, tea and wine, which it charges for the same price.
“Visco has engaged in a predatory pricing scheme that has caused consumers to be deprived of quality products,” the suit says.
“The consumer will suffer a substantial loss of profits and a significant loss of income.”
The suit claims the company is not a wholesale wine producer and has only a “minimal” involvement in the wine industry.
It claims that the majority of Vespuca’s sales are from its wineries, who produce their own wines.
A statement issued by Visco said that it does not comment on pending litigation.
The Visco wine and cider company has denied any wrongdoing and said it is “disappointed by the allegation” of a conspiracy.
The Cork City Council has launched an investigation into the claims.